Tuesday, 6 August 2013

Becoming a blogger

I have been asked about what it takes to become an established blogger.

All it takes to have a blog, is to be prepared to write for an audience of 1.  Write about stuff that will interest someone.  At first that will be the author.  If it bores you, then find something different to write about.

To be a well read blogger you need more.

Consistency in the way you write.  

There is an audience for most topics on the net.  It's a very big place, and there is an audience for most things.

But audiences are hard to gain.  If your bounces around too much; then you will lose your audience.  Imagine if the greedy goblin started talking about giving up earning ISK and started talking about how much fun it was to F1 button mash, bashing structures in null in cheap ships.  Or Tiger Ears started talking about how bad ganking in wormhole space.

We all have preferences in what we like to read.  Step too far outside our preferences, and we will stop reading you.  That said, if you write something that appeals to us, we will come back for more.

You don't need to be 'Correct'.  Correct is a subjective term; what is right for me is wrong for someone else.

While I would prefer that you had a consistent message, there are many successful writers as part of various media empires that change the examples, but have a consistent theme.

You don't need to have a consistent argument.  It would not take too much effort in most parts of the (western) world to find examples of writers with agenda's to push - The Dollar/Yen/Pound is going up : Disaster, so change the government.  Oh now it's going down : Disaster, so change the government.  The consistent theme of those writers is 'change the government' with only the excuse of the day changing.

Or in Eve terms; We gained a system so we are winning the null war;  Oh we lost a null system but have higher morale so we are winning the null war;   Or we destroyed one of our own titans so we are winning the null war.  You get the picture.

Consistent Posting schedule

Daily writing attracts more readers.  Consistently posting even once per week on the same day will attract readers.  Sadly, this is something I appear incapable of doing on an amateur (i.e. not paid for) blog.

What is in it for your readers?

A family photo album of that trip you took overseas is a bit boring to everyone but the family involved.  A blog about how to plan overseas trips and the best way to take photos of your family is far more interesting, even if it has exactly the same photos.

I try to write my posts keeping an 'eye' on how I think a reader will find it.  I fail as often as not, but I still make the effort.

Controversy helps.  

There are some controversial but very popular bloggers out there.  Scott Adams (Dilbert), Greedy Goblin, even Syncaine.  Going back further into my past there was even a 'Critical Goblin', who made a big splash in our circles by being controversial on that other game.


Very few people will just 'find' a brand new blog.
For other reading, Gevlon has written an article Blogging is for the long term. I agree with most of it, with the exception that I think he misses the importance of social networking in establishing your presence.


  1. Thanks for this. Really helpful advice.

  2. Just reaffirming the bit about consistency. I notice a huge hit in traffic when I take time off. Even if I come back being consistent, it takes a very long time for traffic to get to where it was before I took the vacation. But of course, my blog is very all over the place as far as content goes, it was never meant to be a powerhouse. Just a place to vent.


Posts older than 14 days are subject to moderation before being published. I do so sporadically. If you have a question regarding older posts, also evemail dotoo foo.

Blogger comments supports basic html. You can make a link 'clicky' by <a href="http://yoursite/yourpage">yoursite/yourpage</a>

While I currently accept anonymous users, please include a pseudonym. I get confused answering anonymous.

If the word verification is preventing you from adding a comment, please evemail DoToo Foo for alternative methods